The Brief

Inspire Life Style Sports customers to be great – instore and online.

Our Approach

“Be Great” – that’s how Life Style Sports defines its approach to its customers. Whether it’s helping people to achieve their fitness goals, bringing them closer to their favourite sports team or keeping them up to date with the latest athleisure style, everything Life Style Sports does is focused on helping people achieve greatness – whatever that means to them personally. To help bring this message to life on social and in Life Style Sports stores across the country, we’ve produced a range of dynamic campaigns on their social channels and instore producing integrated campaigns with best-in-class visual storytelling across every medium.

From inspiring our audience to embrace that summer feeling with our #Summer100 campaign to producing world-class visuals for adidas Originals, our work for Life Style Sports has embraced the full range of their product offerings.

No motivation to work out? We created short sharp fitness videos and GIFs for the #MyAGame campaign to inspire our fans to hit the gym. Love rugby? We delivered exclusive videos, interviews and imagery to Leinster Rugby fans on social, as they sought to win their fourth European Champions Cup. Fashion more your thing? We had that covered too, with visually striking content that delved into the cultural history of classic trainers with the Icons @ Life Style Sports campaign.

The Results

39,000,000

social impressions

3,200,000

video views

2,500,000

new social engagements

The Conclusion

Our work for Life Style Sports takes a truly holistic approach to modern marketing. For each campaign, our digital assets are backed up by high quality instore visuals and installations, ensuring that the central story is consistent from the audience’s first encounter with it on social until they visit a Life Style Sports store or purchase online. By producing bespoke assets for the full range of the company’s communication channels, we have continued to engage Life Style Sports’ online audience, grown their audience on social media, and driven sales online and instore.

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