Beating the January Blues

Life Style Sports

WE WERE TASKED TO MOVE ON LIFE STYLE SPORTS “ACHIEVE YOUR AWESOME” PLATFORM, AND GET THEIR AUDIENCE TO GET MOTIVATED TO TAKE ON JANUARY AFTER THE CHRISTMAS BREAK.

We recruited 4 up and coming influencers from different disciplines and gave them a common enemy: January.

We then challenged them to Bring their A Game to take on the biggest fitness month of the year. This campaign is currently running. Literally.


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