Fitting The Whole Country Into Croke Park

AIB

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Our idea was to create the world’s first 360 degree VR GAA fan experience, and bring fans to Hill 16 with Dublin football star Alan Hubbard

The brief was to build on AIB’s Club Fuels County campaign success and create an immersive experience for GAA fans.

But with only 80,000 tickets available for All-Ireland Championship matches, we made it our goal to bring every fan to Croke Park and experience Hill 16 first hand.

Watch the video below. For the best viewing experience, view on Chrome and with a VR headset.


Watch the video

81.5%

OF ALL GAA FANS IN IRELAND WERE REACHED.

556,285

views

184,856

mins viewed in 80 countries
(That’s longer than the tournament itself).

“Incredible 360 video brings you on to Hill 16 for Dublin-Donegal ”

– @SportsJOEdotie


Watch the case study video