MAKING IRELAND CRY AT CHRISTMAS

Aer Lingus

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In Christmas 2015, we showed the world that nobody brings people together like Aer Lingus. That meant for Christmas 2016, we had to make it even more special.

To make the whole nation shed a tear again, we set up a fake documentary about how technology only brings our loved ones overseas so close.

But with Aer Lingus there’s always a seat waiting to bring you home. The result was tears from Irish, home and abroad. And double the likes, shares and views from the previous year.


Watch the 2016 video

2016 Stats

1800000

views in 24 hours

3000+

comments

25000

likes

6,500

shares

2015 Stats

1,000000

views in 24 hours

53%

recalled this social film as a TV ad

68%

of Aer Lingus customers said they were more likely to recommend Aer Lingus after watching the video

1

Kinsale Shark


Watch the 2015 Video
“GONNA HAVE TO RE-APPLY THE WATERPROOF MASCARA AFTER WATCHING THIS – THIS IS WHAT CHRISTMAS IS ALL ABOUT. WELL DONE AER LINGUS”

– Stephanie Scott

“@AerLingus Seriously, that ad. Flood of tears. WELL DONE” 

– @FM104