Radical is a hybrid agency that combines search, social, media, technology and creativity together to help brands grow.

We specialise in solving brand problems creatively using data and insight to inform it.

We work differently to other agencies, because we’re not like other agencies. We began as one of the first search agencies in Dublin and have grown up into a full service hybrid agency with a full service creative offering.

We call ourselves a Hybrid Agency because we take the access and insight a media agency offers and merge it with the creative rigour of a classic ad agency.

We’re kinda like Mad Men with Arduino Boards.

Stuff you should know about us:

We’re always in Beta

The web has sped the world up. ‘Innovation’ echoes across brand boardrooms the world over, to the point where nobody quite knows what it means anymore. Radical exists to help its clients not just to keep up with all this change, but blaze a trail through it. We never sit still – we’ve structured ourselves to be as agile as a startup in order to bring best-in-class creative solutions to our clients.
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Battle Boring

We Battle Boring

We have an internal mantra at Radical: ‘The Art of Battling Boring’. We use it to remind each other that we’re in the business of changing perception, and no matter how well we understand the problem, we can’t solve it without starting the conversation up with something interesting to say first.

Emotionally led advertising is twice as effective as rational, so going with the expected is destined to be another drop in an ocean of white noise. We don’t want that for our clients.

We are the Insight Incubators

We are part of the Core Media group. What that means for our clients is insight, everywhere. Having access to Ireland’s biggest media network along with specialised agencies like Ignite Research and Livewire means data, insight and knowledge about every market is just a phone call away. This level of togetherness is unique in Ireland, and invaluable for us.
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The whisper is louder than the shout

In other words, we believe that whispering something in the right ear is more powerful than shouting in all the wrong ones. Because getting your brand found – getting eyeballs – isn’t enough anymore. That’s why all the work we do comes complete with a seeding, planning and targeting strategy that not only gets you seen, but allows you to see exactly how your audience will find you, and why they’ll want to stay for a while when they do.

Whenever brands come into direct contact with their audience, it has an effect. We’re here to make sure the effect is positive.

We put the smoosh in Smooshability

Smooshability is a nice word that we made up to describe that intangible joy you get when something just feels ‘right’. Because the way a person experiences your brand is every bit as important as your ad campaign. We respect the value in making something worth interacting with, and this level of polish is invaluable for brands because a button that doesn’t work or a link that goes nowhere matters.
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‘Creative’ isn’t just a department

We don’t structure Radical like a creative agency, nor do we structure it like a media agency. We’re a hybrid, and so are our skillsets. We’re not about Art & Copy - we’re about Art & Copy, Code & Community. We’re not about Search & Social; we’re about Performance & Touchpoints. Everything in digital is intertwined, so our creativity is designed to run through the business rather than a department.

Our services:


  • Strategic Planning
  • Digital Consultancy
  • Account Management
  • Digital Channel Strategy
  • Analytics
  • Quantitative Research
  • Qualitative Research


  • PPC Marketing
  • Online Advertising
  • Social Media Marketing
  • Search Engine Optimisation
  • Web Design & Development
  • Web Analytics
  • Email Marketing
  • Planning & Buying
  • Online PR
  • Application Development
  • Conversion Rate Optimisation
  • Tag Management
  • Influencer Engagement
  • SEO-Optimised Blog Content


  • Brand Identity Design
  • Brand Campaigns
  • Social Campaigns
  • Mobile Campaigns
  • Experience Design
  • Installation Design
  • Digital UX Design
  • Retail Design
  • Copywriting
  • Art Direction
  • Creative Technology
  • Front End Development
  • App Development
  • Video Production
  • Content Creation